(A must Read) Career Advise To Upcoming Music Acts

Every day, I get questions on how artistes can become big in the music industry. In Nigeria, the term is referred to as “Blowing”.
Here is my response.

Start by generating a big local following and proving that people actually like you and your songs.

News articles, reviews, airplay on local radio stations (university and local late night spots for starters), handing off promo copies to djs. Making radio edits. Getting in touch with any local recreational spots for creative minds. There is always ample opportunities to showcase your talent.

Performing in local venues, opening for bigger more established local acts to gain exposure and recognition.

All of these things and even more, can get you recognition and a start on building your name up in the music scene, local and at large.

There is no magic to getting a record deal and I personally advise young and upcoming acts to represent themselves and do shows. Sell records on Itunes and other digital aggregators, sell physical copies, as well as t shirts, posters and stickers.

Lastly I think getting signed has it’s pluses and seems more glamorous but you really should learn the business of self promotion and financial perpetuity before you worry about signing on with someone else.