Award winning South African producer/ writer J-Smash dishes out the music video for his latest single entitled “Never Fall” featuring top rap act, Emtee. Shot by Motion Billy.
The single is taken from J-Smash’s 2018 EP, Rise Of A King. The song talks about rising from failure and being motivated enough to succeed despite any hardships that one may face. The Motion Billy-directed music video opens up with a scene of J-Smash posing as a psychologist, who is then joined by Emtee who assumes the role of the patient.
Emtee performs his verses in a conversational manner whilst seated across J-Smash, while scenes of him performing all out with an entourage are dispersed in between. The rapper dominates the visuals with his performances, limiting J-Smash’s appearance.
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