Roc Nation’s Young Paris highlights his love for Naija Girls in a new super dope visual for “NIGERIAN GIRL”
Jay Z’s Roc Nation label boasts a long list of familiar acts—like Rihanna, Big Sean, J. Cole, Grimes and even himself—but the newest addition to the roster is on the rise. Young Paris (née Milandou Badila), a Congolese, French-born and New York-bred artist whose multicultural influences show in his music just as much as in his style.
Paris’ sound is a mix of EDM, hip-hop and African music and his wardrobe is one that combines streetwear with tribal prints and face paint, which has become his staple. While juggling his music projects, he’s also managing his own brand called Melanin, a website and social media initiative, which he says embraces “the beauty and excellence” of black culture. At a time where artists from Solange to Kendrick Lamar are known for celebrating black identity, a musician like Paris, who’s so proud of and vocal about his cultural roots, is not only necessary, he’s in good company too.
Watch, listen and enjoy below
https://youtu.be/lR1Vh_ha2T0
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