88rising drops off Midsummer Madness featuring Joji, Rich Brian, Higher Brothers and August 08. The American mass media company that founder Sean Miyashiro describes as a “hybrid management, record label, video production and marketing company”.
The company has gained popularity as a musical platform and label for Asian artists such as Joji, Keith Ape, Rich Brian (formerly known as Rich Chigga), and Higher Brothers. Miyashiro said that the record label is “not a core part of our business, but it’s part of it” and that they are “really a media/video content focused company at heart”.
Headquartered in New York City, the company also has offices in Los Angeles and Shanghai.[1] Outside of its core group, the company has collaborated with other artists such as Ghostface Killah, 21 Savage, XXXTentacion, Trippie Redd, Ski Mask the Slump God, Kris Wu, Yaeji, and others.
In May 2017, WPP announced that it has made a strategic investment in 88rising.[6] In November 2017, 88rising announced a tour across Asia featuring Rich Brian, Joji, and Higher Brothers with stops in nine major Asian cities: Seoul, Beijing, Shanghai, Chengdu, Bangkok, Singapore, Kuala Lumpur, Manila, and Jakarta.[7][8]
In February 2018, 88rising held the North American tour at The Warfield Theatre in San Francisco, The Shrine Expo Hall in Los Angeles, and Terminal 5 in New York City. The tour featuring Rich Brian, Joji, Keith Ape, and Higher Brothers with surprise guest appearances from other artists such as Charli XCX and Ski Mask the Slump God.
Check out 88rising’s new track Midsummer Madness below.
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