Playboy Mogul Hugh Hefner Dies At 91 #RIPHef

Iconic founder of Playboy and ‘60s sexual revolutionary Hugh Hefner, whose penchant for blondes and for dressing sharp were as familiar as the risqué entertainment empire he created in the ‘50s, has died at 91.  

Hefner, who passed away Wednesday (Oct. 27) from natural causes at his home, The Playboy Mansion, tried his hand at all forms of media, including hosting his own TV shows and appearing for cameos in several films, all extending from the flagship Playboy magazine, for which he served as editor-in-chief. Today, the brand generates some $1 billion in global revenue. 

Stars from the world of music and entertainment turned to social media to remember Hef, the entrepreneur who mixed business with pleasure like no other.

RIP HUGH HEFNER

— The Weeknd (@theweeknd) September 28, 2017

https://twitter.com/RyanSeacrest/status/913250228828016640

R.I.P. to the legend Hugh Hefner pic.twitter.com/0WopDrAH1h

— D12 (@D12) September 28, 2017

https://twitter.com/HamillHimself/status/913246368134606848

American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4

— Playboy (@Playboy) September 28, 2017

https://twitter.com/genesimmons/status/913244162648031233

One of the nicest men I've ever known. Godspeed, Hugh Hefner. pic.twitter.com/457cchqskO

— Nancy Sinatra (@NancySinatra) September 28, 2017

https://twitter.com/JennyMcCarthy/status/913245318904471554

Hugh Hefner was a strong supporter of the civil rights movement. We shall never forget him. May he Rest In Peace. pic.twitter.com/oL3lKLZRQ5

— Rev Jesse Jackson Sr (@RevJJackson) September 28, 2017

I had a number of great conversations and with Hugh Hefner. Was such an interesting man. True legend. What an end of an era!

— Rob Lowe (@RobLowe) September 28, 2017

I met Hugh Hefner at the Playboy mansion. He was very nice to my mom. Don't ask. #RIPHef

— Kat Dennings (@OfficialKat) September 28, 2017

View this post on Instagram

RIP my friend. You changed the world.

A post shared by ShannonLeeTweedSimmons (@shannonleetweedsimmons) on Sep 27, 2017 at 8:26pm PDT

You lived a Hugh life. Rest in peace. And thanks for STAR 80 https://t.co/xQtLIzPP1i

— Eric Roberts (@EricRoberts) September 28, 2017

As per his wishes, Hugh Hefner’s body will be left in a fort in the woods for other kids to find & pass around.

— Patton Oswalt (@pattonoswalt) September 28, 2017

https://twitter.com/heidimontag/status/913243976517304320

https://twitter.com/edgarwright/status/913252457001578496

RIP to Hugh Hefner who I recently learned gave Dick Gregory the money to find the slain Civil Rights workers in 1964 https://t.co/uHmezW1JY6

— David Dennis Jr. (@DavidDTSS) September 28, 2017

If you were raised without a mom Hugh Hefner probably changed your life. Champion of great writing & freedom of speech & always kind to me.

— Tom Arnold (@TomArnold) September 28, 2017