How to Promote music for free in 2020

Free Promotion of Music in 2020

How to Promote Your music for free in 2020

Getting your music in front of new fans is what this new initiative is all about and how to promote music free in 2020. As an emerging artist if you want to be a part of this then you must be ready to do your own part.

House of ACE specializes itself in the online promotional aspect of upcoming urban releases. We are committed and designed for the talented and artistic underdog artist and producers.

Whatever your dream, there’s one critical factor that will mean the difference between forever being an ’emerging musician’ and becoming an established artist… your fans!

How to Promote Your music for free in 2020 and gain new fans

1. Live Music Promotion
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, release it, distribute it, promote it, and even play live without ever leaving your room.

2. Social Media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s almost like you don’t exist. However, you may not be using social media to it’s full potential to promote your music. Social media is not a straight-up marketing platform.

For example, if you’re in the studio recording a new album, try sprinkling little updates on social media. Tell a story about your studio experience that day, share a photo of the mix, or post a short teaser Tiktok of a song.

Developing and maintaining a consistent, interesting and engaging presence across Facebook, Twitter, Instagram, and even less obvious platforms like Snapchat, is essential. Also, try and keep your profile handles consistent to make things easier for people searching for you online.


3. Organize contests or giveaways

Contests and giveaways are a great way to enhance visibility for your band and drive audience engagement. Organize contests around your album launch to generate hype. You can craft a post related to the album launch and ask fans to comment, like and share the post. You could even ask fans to write a short post on why they like your band. Choose the best answers and give away freebies such as merchandise or gig tickets. You can even organize a personal concert for the winner. For instance, Foo Fighters held a contest while promoting their album, Wasting Light. They turned up at the winner’s house and played a gig in the garage.

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4. Release a free song

Release the best song from your album for free. This is a great way to build hype for your album. The idea is to tease fans with your best single so that they purchase your album. For instance Adele released Hello as a free single. This simple marketing strategy spiked her album sales to over 8 million copies. Serenade fans with your best single to get them longing for more.

5. Offer exclusives and premieres to music blogs

Popular music blogs tend to have large readerships. Get your album featured in these music blogs to enhance exposure. You can choose to offer exclusives or premiers. In case of exclusives, a particular blog will retain exclusive rights to feature your music for a designated duration. Premieres on the other hand, allow a blog to release your album before others. Blogs are a great way to get your music out to the public. Follow effective blogger outreach strategies to get popular blogs to feature you.

6. Get DJs to remix your music and play at clubs

Get in touch with DJs who regularly play at popular clubs in town. Request them to play a remix version of your album’s tracks. This way you can spread your music to a large number of people. Pick DJs who tend to remix tracks similar to yours. One way to incentivize a DJ to play your music is by bringing out a crowd of your fans and supporters to the club. Marketing is a two way street where give and take always works wonders.

You don’t always need the backing of a publicist or a record label to successfully launch an album. With the resources available today, you can spread the word for little or no cost.

7. Email marketing

This offers direct access to the inboxes of people most likely to engage with your music.

If a fan gives you their email address, it means they want to hear from you, and a message direct to their inbox about your latest release or upcoming tour is much more likely to reach them than a social post that can be restricted by a platform’s limited reach.

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8. Playlisting
Playlists across Spotify, Apple Music, Deezer and other platforms reach hundreds of millions of listeners across the globe, racking up billions of streams. Getting your track into a popular playlist can help you rack up thousands of streams. That’s not only great awareness but also earnings.

While getting your music placed on curated playlists is great for awareness and credibility, being placed on algorithmic playlists like Discover Weekly.

9. Grow in your genre and explore crossovers.
Finding, knowing and exploring  your musical niche is key to your promotional campaign. If you’re a metal band, play metal venues, join a metal community and win metal fans. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.

Artists aren’t always defined by genre. If your music has an appeal to anyone who listens, start locally. People most times want to link up with an artist who blew up in their area. Take advantage of this mentality and grow your fanbase close to home to before expanding nationally or even globally.

10. Promoting on our Website

Our website isn’t a static thing. It is ever adapting and changing to reflect new events in music events around the world. Basically, you want your fans stopping by at a website with new music, music video updates.

Promoting your song on HOA gives your song a chance to be heard. Providing you new listeners to your music and prospective fans of your music.


So these are ways to promote music for free 2020.

You can get your song across to us, connect with us on Instagram @houseofaceonline and Follow our Twitter page @houseoface_ for updates. Link up with our staff and they will receive your songs and if it is ready for promotion, we shall do it for free.

Also use our contact page to reach us anytime.

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