Watch Rina Sawayama – Bad Friend (Music Video)
The video for ‘Bad Friend’ was shot before the coronavirus lockdown and directed by longtime collaborator Ali Kurr, who also helmed the videos for ‘STFU!’ and ‘XS’. Sawayama stars in the clip as a stressed-out businessman drowning his sorrows in alcohol at a bar – to regrettable results.
The “Bad Friend” video was one of the last videos we shot before UK lockdown with director Ali Kurr. We had so much fun making this, as it was my first time doing stunts and being in prosthetic makeup. The song is about the heartbreak of losing a friendship and realizing that you were the cause of the breakdown.
The music video is a reimagining of the themes in “Bad Friend” — of longing, loss, self-hate and ultimately self-love. Choosing a slow, film noir style focuses all the attention on performance and acting, which was definitely very daunting but I had so much fun making a video that is so wildly different from my previous videos.