How To Promote YouTube Videos
Youtube videos have become a part of our daily lives and for creators, how to promote YouTube videos is always a concern for many. Your video alone cannot guarantee success. You have to to push your YouTube video promotion into as many different avenues as you can find.
Here are four ways to plan a successful YouTube video release.
How to promote YouTube videos
1. Reach out to bloggers for an early preview
Blogger outreach is one of the best ways to build anticipation for your upcoming video. Approach at least 20 to 25 bloggers about writing a preview of your video a month before the release date. A few bloggers may take time to respond, and others may reject your proposal. Give yourself at least a month to find alternatives to carry out the outreach process.
Keep these tips in mind when you reach out to bloggers:
Reach out to bloggers who cover topics related to your video content. Provide exclusive information. Write an attention-grabbing email subject line. Include a brief description of your video. Post a teaser of your video in the email. Include images to supplement the blog post. Follow polite email etiquette.
Examine how the bloggers’ audience will benefit from your video. This way, you will be able to compel bloggers to write a preview.
2. Email press releases to media organisations and journalists
Make a list of media outlets to send your press releases to. Include publications and journalists who cover stories related to your video content. For example, if you are releasing a video that busts popular dieting myths, then target fitness and wellness publications.
Send out your press releases as far ahead as possible. Be sure to follow up with the journalists a week before, two days before, and on the day of the video release. Make sure you package your email well and include all of the important information concerning the video release. Describe what your video is about and how readers would benefit from watching it. However, don’t spam journalists and editors with your press release. They will be put off by constant reminders.
3. Post teasers and behind-the-scene images on social media and email newsletters
Teasers are short videos specifically designed to build interest for the full version. Create a teaser that will leave viewers curious about the entire video.
Follow these below tips to build traction for your video teaser:
Share the teaser on social networks. Post it as your YouTube channel trailer. Send it to your email subscribers. Include strong call-to-action phrases in the teaser to encourage viewers to watch the full video. Post the teaser regularly on all social networks for a month before the video release. Avoid spamming your followers by posting the teaser only a few times a week.
Share behind-the-scene images of the video to pique viewers’ curiosity. Give your audience a sneak peak into the video making process. Post these images on social networks, especially Instagram, to create further hype for your video. Be sure to use trending hashtags to increase visibility for your images. Post frequently to keep your audiences interested.
4. Plan your distribution strategy
Plan your video distribution strategies ahead of your video release. There are plenty of paid distribution channels online. For example, you can start a campaign with House Of Ace to promote your video through placement on a targeted network of publishers. Houseoface’s publisher network will distribute your videos on blogs, websites, and social networks. They show your video to the right people, who will in turn become fans of your work. Do your research to determine the best distribution strategy for your upcoming video.
Plan a release strategy to drum up interest for your upcoming YouTube video. This will drive traffic to your much-anticipated release.
End Video Cards
YouTube rolled out a new feature called “Cards” which would help increase viewing time, and replace “annotations.” End screen cards specifically can be used during the last 20 seconds of a video to drive viewers to take some sort of action (subscribe, watch another video, etc.).
Call To Action buttons.
Engagement signals like subscriptions driven, likes, comments, and shares are also major ranking factors. Work on incorporating verbal calls to action into your video and formulate a plan to use in post production.
To get the most out of these Cards, think about what your viewer might be looking to do at the close of your video.
Video’s Filename
Including your target keywords or key phrase within your raw file name will be just another SEO trick to optimize your video.
Video Titles
When you want to create tge title of your YouTube video, keep the searchers intent in mind. You may ask yourself, “how would I search for a video like this?”
Remember, there’s a world of people who are interested in what you have to say, it’s just a matter of finding them.
Custom Thumbnails
Freat custom thumbnail should effectively set the expectations of the viewer. For instance, in this thumbnail below, the imagery clearly displays the benefits of watching the video.
Some viewers will be looking at thumbnails first, then moving to titles. If you can, use text to “highlight” your thumbnail.
Tags
Tags are keywords that you want to associate with your video and want to rank for in YouTube and Google search rankings. Using free tools like TubeBuddy, Google Keyword Planner, and even suggestions in the YouTube search bar, you can find great tags to add to your video metadata.
Proper Description of YouTube Videos
Viewers who find your video in search results (including Google) will see this as the meta description next to the thumbnail. It’s crucial to give a good summary of the video within the first 1-2 sentences.
The description area is a good place to put helpful links, additional information, and even video shortcuts (links to specified points in the video). In this description, include links to your website, offers like eBooks or white papers, social media profiles, other channels, or any other pertinent information you’d like to have automatically included in all future uploads.
Promotion of your Youtube videos via boosted ads on Youtube, Facebook, Instagram and Twitter.
You can advertise your videos on YouTube, using parent company Google’s AdWords for Video program. Called TrueView ads, they appear on the YouTube site, targeting potential viewers and linking back to the selected video or your YouTube channel page. TrueView ads are pay-per-click (PPC) ads, just like traditional AdWords text ads. So, you pay only when someone clicks your ad.
Using Facebook for its enormous audience base, you can also promote your youtube videos creating custom promos 30-60 seconds teaser videos that promote your actual full video. To push the viewer from facebook to your youtube video, you create a “Watch More” button which leads them to the video on youtube.
Using Twitter is almost the same as Facebook but you only have to share the YouTube link which would show the video in a tweet from your twitter account. Promotion of that tweet with the YouTube link for your video embedded using the site ads.twitter.com.
Just like Twitter, all you need to do is create an Instagram post with a promo video of your YouTube video on your Instagram account. Using the inbuilt promotion tool on your page, you create an Instagram ad right on your account. Remember your account has to be a business profile.
Interested in getting your YouTube video discovered by masses of targeted fans? Click this link: www.houseofaceonline.com/services
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