Rap veteran K.O has released the music video for his comeback single No Feelings, released 2 weeks ago as his first track under his new deal with Sony Entertainment.

On No Feelings, K.O challenges the status quo on so many levels adorning the typical uniform of a white farmer standing by his bakkie. He also raps in a windy corridor in what looks like a religious robe. In other scenes, he’s being a complete rebel clutching a rifle and being playful on a couch in his small bright room clad with magazine cut outs of his favourites including Minnie Dlamini-Jones.

This video is groundbreaking! Every angle in the scenes; the editing, the styling and right down to the cutaways and attention to detail. Powerful!

The video was shot and directed by Ofentse Mwase Films.