Lil Nas X Satan Shoes With A drop of Blood is definitely an intriguing concept.
The rapper is teaming up with streetwear company MSCHF for Satan Shoes, which are customized Nike Air Max ’97s containing a drop of human blood per pair. Only 666 pairs, which are individually numbered and have Luke 10:18 on the sides, will be available for $1,018 beginning Monday.
The sneakers contain a drop of human blood in the sole, drawn from members of MSCHF’s team, the company told EW. It also said Nike was not involved in the collaboration. Ironically, MSCHF previously released customized Air Max 97s called “Jesus Shoes,” which the company said contained holy water drawn from the River Jordan.
The Satan Shoes tie in with the theme of Nas’ music video for his new song “Montero (Call Me By Your Name),” in which he descends into hell and seduces the devil with a fiery lapdance.
The Church of Satan expressed their support, tweeting, “Hook us up with a pair fam.”
Nas put out an “apology” video for the shoes on Sunday, which cut to him giving the devil a lap dance in the “CMBYN” video.
He also tweeted, “y’all gotta admit… the shoes hard! u cannot sit here and lie.”
The artist defended his music video, which he previously said was about his sexuality and hoped it would “open doors for many other queer people to simply exist.”
“i made the decision to create the music video,” he tweeted Friday in response to a critic. “i am an adult. i am not gonna spend my entire career trying to cater to your children. that is your job.”
In another tweet on Saturday, he added, “i spent my entire teenage years hating myself because of the s— y’all preached would happen to me because i was gay. so i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.”
Later on Sunday, Nas jokingly tweeted another shoe design he thinks might appeal to those offended by the Lil nas x satan shoes. “We have decided to drop these to even the score. damn y’all happy now?” he captioned a white pair of shoes with “John 3:16,” “my pleasure,” and “Chick-fil-A” emblazoned along the side.
WOULD YOU BUY A PAIR OF MONTERO’S?
MSCHF is known for its viral stunts and products and for them, every idea is fair game as long as the team can materialize it.
The list of products created by the company has no real connection. Some of their products include the ‘Jesus Shoe’, custom Nike Air Max 97 that is filled with 60cc of water from the River Jordan that’s been blessed, allowing the wearer to ‘walk on Holy Water’.
Their other products include a rubber chicken bong and a toaster bath bomb. The man behind it all is Gabriel Whaley.
MSCHF as a brand creates viral trends. They’re also the brains behind The Anti Advertising Advertising Club, which is paying TikTokers up to $20,000 to post videos that criticize companies such as Amazon, Facebook, Tesla and Palantir.
As Whaley puts it in an interview with Insider: “Our perspective is everything is funny in a nihilistic sort of way,” Whaley said. “We’re not here to make the world a better place. We’re making light of how much everything sucks.”