Alicia Keys 2020 NFL Kickoff Performance included the singer singing her just released single, Love Looks Better and hit song, No One.
She and her band performed on instrumentals, as rain poured down on the scene. She and her band ended the set by raising their fists in solidarity with the Black Lives Matter movement.
She followed it up with a performance of her new song “Love Looks Better,” with graphics supporting the Black community on the screen behind her. At the conclusion, the screen flashed the word “Vote.”
.@AliciaKeys Launches $1B Fund For Black businesses and performs her new single “Love Looks Better” on #Kickoff2020! https://t.co/6P0BSiMHeh
The performance tied into an announcement that the league will be contributing to a new $1 billion endowment fund aimed at supporting Black businesses and communities.
Watch Alicia Keys NFL 2020 KICKOFF performance below.
— NFL (@NFL) September 10, 2020
The new fund will comes amid the global coronavirus pandemic and the protests against systemic racism and injustice that have erupted following the police killings of Breonna Taylor, George Floyd and others in the U.S. in recent months.
“We are already seeing the blatant injustices that are going on around us,” Keys told Billboard.
“As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.”
See her full letter that she penned here.