Spotify UK Will No Longer Use The Term ‘Urban’ To Describe Black Music Genres.
Spotify will use the names of specific genres across its operations in Britain. As part of the move, Safiya Lambie-Knight – formerly lead, artist & label marketing, urban UK – is now UK artist & label partnerships lead for hip-hop, rap, grime, drill, R&B, Afrobeat, reggae & dancehall.
Speaking in the new, Girls I Rate-curated issue of Music Week, available now, Lambie-Knight (pictured) explained the decision.
“Moving forward, we won’t be using the word ‘urban’ in the UK anymore,” she said. “I look after a breadth of what were previously ‘urban’ genres and it will allow us to have broader conversations around creativity and artists. Honestly, I think there are bigger problems that we need to resolve, but we will be talking about music in genres going forward.”
A Spotify spokesperson confirmed the word would also be dropped across all UK playlists in favour of specific genres. At the moment, the move applies to the UK only, but conversations are underway about how the company will move forward globally, although no final decision has been taken.
Following the anti-racism issues raised by Black Out Tuesday and the #TheShowMustBePaused initiative, others to drop the term ‘urban’ include Republic Records and the Grammy Awards. Music Week’s Club Chart providers have changed the name of the Urban listing to the Black Music chart. The newly-formed Black Music Coalition suggested dropping the word in its open letter to the UK industry.
Meanwhile, Island’s senior A&R manager, urban division, Adele White – also featured in the new issue – confirmed that the term was also under review within Universal.
“There’s a conversation going on internally at Universal,” said White. “In some territories, ‘urban’ is seen as a very positive thing, I believe it has different meanings in different countries. In the UK, it’s been used as a PC term for black for people that felt uncomfortable. I think people feel it’s stigmatised. People may feel that urban isn’t given the same respect in the UK or, I don’t know, not treated the same. Maybe we don’t need it as much, but I know it’s important in other territories.
“If we’re working with black artists, there’s nothing wrong with saying that, in the same way there’s nothing wrong with saying dance or indie,” she added. “‘Black’ isn’t a bad word, to specialise in music that comes from a diaspora of people that you may understand better for whatever reason. Black music has always existed and there’s nothing wrong with saying ‘black music’ or ‘music by black artists’, it’s positive.”