Alma – When I Die (mp3 download)
Alma drops off a brand new track titled “When I Die.” Her new song comes along with its official music video filmed in her native Finland, The “When I Die” video shows a gothic last supper and ALMA digging her own grave, which is very in keeping with the singer’s desire to make “pop, but darker.”
This song was born from a big conversation about when and how we leave the world is so out of our control,” ALMA told NME. “We spend so much time worrying about things out of our control, we’re always trying to be better, richer, more successful. We rarely appreciate the moments in front of us. Go to the party, blow your money (even if you have work tomorrow) you will survive!
“I wanted the video to look like our last party, what might the night look like if we knew this was it.”
As for the inspiration behind the track, ALMA added: “I’ve spent a lot of my life being told who to be, what to say or how to behave by the world. There’s constant pressure on us all to fit in and my music is about exactly the opposite.
“I want my fans to feel like they can be whoever, say whatever and look however when they listen to my music. Here you are accepted no matter what.”
Finnish star, Alma who has previously collaborated with the likes of Charli XCX, MØ, Halsey, Dua Lipa, Zara Larson and Tove Lo, has also announced that her debut album ‘Have You Seen Her’ will be released on April 5. The album is launched with the dramatic and apocalyptic new video for ‘When I Die’. Directed by Miikka Lommi, the video paints the scene of a gothic last supper with ALMA digging her own grave.
Peep the visuals below and downlod the song after the cut.
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