Princess Nokia shares her Look Up Kid (Music Video)

Princess Nokia appealed to select fans with her recent mixtape A Girl Cried Red that boasted eight songs about teenage emotions and the trials of tribulations of coming into yourself at a young age. Today she follows up on her project with a video for “Look Up Kid” that sounds like an anthem for any kids having a bad day, with Nokia telling them to “Look up, kid/ It gets better but you won’t even know it.”

Nokia previously talked about her calling to pop-rock culture and how it spoke to her, citing her first time coming across the word ‘nonconformist.’ “I remember at school one day there was a vocabulary list on the chalkboard and the word ‘nonconformist’ was on there and it said: “Someone that doesn’t appeal to society, someone who doesn’t fit in.” We had this whole conversation about it and I realised it cohered to the punk-rock world that I was into,” she said. “It was more than the clothes, although I loved the fashion. It was rooted in this beautiful socio-economic awareness and identity, and just saying: ‘Fuck you, we’re going to be loud and express ourselves.’ It gave me so much confidence and backbone.”

Watch her new video for Look Up Kid below.