Joyner Lucas‘ music is just as vivid as the videos he puts out to represent them. He understands the weight of his words and makes sure the concepts of his songs are conveyed in a proper manner. Today, he drops off his latest single, “I’m Not Racist” that came with an equally powerful visual.
Lucas’ visual/single for “I’m Not Racist” showcases the two opposing sides to the racial and political spectrum in America. Since Trump began campaigning for office, the racial tension in America has been transparent.
In the video, he brings a white man wearing a “Make America Great Again” hat and a young black male together where they heatedly debate the experiences of being black/white in America. While the two individuals carry a lot of emotion throughout the video, they ultimately come to an understanding with each other’s perspective by the end.