eNEWS: Bryson Tiller Announces Nike Partnership

  

Bryson Tiller is taking his career to new heights by teaming up with Nike.
As part of a multifaceted campaign, the TRAPSOUL singer has partnered with Nike Sportswear on a special edition of the Air Force 1 Bespoke iDs, inspired by his hometown of Louisville, Kentucky.
Tiller, who was raised by his grandmother, became interested in sneakers in high school, where he fell in love with the Air Force 1.
“I wore a uniform to school, so the white-on-white or black-on-black Air Force 1 Low was the simple sneaker to wear, but it was the standard. You were cool if you had on a pair of Air Force 1s,” says Tiller. “It’s still a staple for me while on tour.”
Pen Griffey paid a visit to Nike’s Bespoke iD Studio at NikeLab 21 Mercer to design his shoe. “I didn’t expect there to be all of these different textures and options,” he reveals. “It’s inspiring to see what’s possible, and I designed a pair based on my hometown and boxing’s tie to the city.
His Louisville-inspired Air Force 1 Bespoke iD features a red leather upper and tour yellow eyestay, which is intended to mimic boxing gloves. He also added metallic gold dubraes, an off-white midsole, and a gum to complete the homage to his city
https://www.instagram.com/p/BOQAYhXjhPd/

Be the first to comment

Leave a Reply

Your email address will not be published.


*


This site uses Akismet to reduce spam. Learn how your comment data is processed.