OVO Sound singer Partynextdoor, who’s still riding the wave of his recent album P3 (PARTYNEXTDOOR 3), has dropped visuals for P3’s second single, the Vybz Cartel-sampled “Not Nice.”
Paying slight homage to R&B videos of the ’90s and early ’00s, director Adrian Martinez has PARTY walking in the desert alone and riding ATVs over sand dunes, while reflecting on the temptation of a woman who’s caught his attention.
While PARTY isn’t exactly seduced in the visuals, he IS joined by model-singer Paloma Ford on the beach. She, indeed, fits the part of “looking so nice” but appearing “bad bad,” rocking a Black bodysuit on an ATV of her own and a look of danger in her eyes.
Watch PARTYNEXTDOOR’s “Not Nice” music video, co-starring Paloma Ford, down below.
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