With just four days until his album Beauty Behind the Madness drops, The Weeknd debuts a video for the Kanye West-produced “Tell Your Friends.” In the video, the XO crooner is seen burying a man in the desert, but upon closer inspection, it appears to be himself. He sings along while dirt is shoveled over his face, which is covered with a plastic bag.
Beauty Behind the Madness drops Friday and also features appearances from Lana Del Rey, Ed Sheeran, and Labrinth.
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