Popular Television Reality show, Big Brother Africa (BBA) will not be returning this year due to the inability of the organizers of the show, Africa Magic and Endemol, to get sponsorship for the show. In an exclusive interview with Manager of Multi Choice Ghana, Anne Sackey,with Razz Newspaper Reporter Mustapha Inusah who published the story on ModernGhana.com, she confirmed that they at Multi Choice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off. She explained that MNET did not give them any reasons as to why they will not be doing the Big Brother this year, but then, she personally thinks it’s due to sponsorship constraints. In her words:
“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up”
Anne Sackey continued by saying that since the organizers don’t have a constant annual headline sponsor(s) for the show, it becomes difficult sometimes to get sponsors. “They don’t have fixed sponsors for the show. Every year the sponsor changes, sometimes it’s CocaCola, sometimes MTN and other companies from Ghana have sponsored before” she said.
When interrogated further to give more details on whether this is a publicity stunt or not, she stated that MNET is a separate company and that they have their target and strategies so until they write to them, she can’t answer any more questions on their behalf.