Lamborghini Unveils Their First SUV

Lamborghini Unveils First SUV In Their Brand's History

Lamborghini Unveils First SUV In Their Brand’s History

Lamborghini unveils the brand’s first-ever SUV in Milan.

According to Reuters, the Volkswagen-owned auto maker is doing its best to insert itself into what experts are calling a fast-growing market within the sector. Produced in Italy, Lamborghini believes this new vehicle could double its annual sales volumes, which stood at just under 3,500 last year.

“It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” Chief Executive Stefano Domenicali said in a statement. Called the Urus, the SUV will be available next spring of next year, with a before-tax price tag that is estimated at $203,403.94 USD.

Today, we bring you Urus, the world’s first SSUV. Exquisite design, stunning performance: Urus is everything you’d expect from Lamborghini. V8 twin-turbo engine, striking the perfect balance between raw power and responsive agility. ANIMA driving mode selector with Tamburo system, to switch between 7 unique driving modes, effortlessly. Enhanced safety systems. Cutting-edge on-board entertainment. Explore the specs and find out more on urus.lamborghini #Urus #Lamborghini #SinceWeMadeItPossible

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Around the world, SUV sales have grown to 26.47 million units in 2016 from 7.93 million just ten years prior. Pundits say that number could balloon to 34.34 million units by 2020. What’s more, higher-end SUV makers, such as Mercedes G-Class and Bentley Bentayga, have grown nearly quintupled their sales in the six years to 2016.

“It will feature driving modes that give it capabilities in off-tarmac situations such as snow or sand. This could make it particularly appealing in markets where its sports cars are less suitable,” said Ian Fletcher, an analyst at IHS Markit. Lamborghini certainly has their fingers crossed that this calculated move pays off in the near future.

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