Your video alone cannot guarantee success. You have to to push your YouTube video promotion into as many different avenues as you can find.
Here are four ways to plan a successful YouTube video release.
1. Reach out to bloggers for an early preview
Blogger outreach is one of the best ways to build anticipation for your upcoming video. Approach at least 20 to 25 bloggers about writing a preview of your video a month before the release date. A few bloggers may take time to respond, and others may reject your proposal. Give yourself at least a month to find alternatives to carry out the outreach process.
Keep these tips in mind when you reach out to bloggers:
Reach out to bloggers who cover topics related to your video content. Provide exclusive information. Write an attention-grabbing email subject line. Include a brief description of your video. Post a teaser of your video in the email. Include images to supplement the blog post. Follow polite email etiquette.
Examine how the bloggers’ audience will benefit from your video. This way, you will be able to compel bloggers to write a preview.
2. Email press releases to media organisations and journalists
Make a list of media outlets to send your press releases to. Include publications and journalists who cover stories related to your video content. For example, if you are releasing a video that busts popular dieting myths, then target fitness and wellness publications.
Send out your press releases as far ahead as possible. Be sure to follow up with the journalists a week before, two days before, and on the day of the video release. Make sure you package your email well and include all of the important information concerning the video release. Describe what your video is about and how readers would benefit from watching it. However, don’t spam journalists and editors with your press release. They will be put off by constant reminders.
3. Post teasers and behind-the-scene images on social media and email newsletters
Teasers are short videos specifically designed to build interest for the full version. Create a teaser that will leave viewers curious about the entire video.
Follow these below tips to build traction for your video teaser:
Share the teaser on social networks. Post it as your YouTube channel trailer. Send it to your email subscribers. Include strong call-to-action phrases in the teaser to encourage viewers to watch the full video. Post the teaser regularly on all social networks for a month before the video release. Avoid spamming your followers by posting the teaser only a few times a week.
Share behind-the-scene images of the video to pique viewers’ curiosity. Give your audience a sneak peak into the video making process. Post these images on social networks, especially Instagram, to create further hype for your video. Be sure to use trending hashtags to increase visibility for your images. Post frequently to keep your audiences interested.
4. Plan your distribution strategy
Plan your video distribution strategies ahead of your video release. There are plenty of paid distribution channels online. For example, you can start a campaign with House Of Ace to promote your video through placement on a targeted network of publishers. Houseoface’s publisher network will distribute your videos on blogs, websites, and social networks. They show your video to the right people, who will in turn become fans of your work. Do your research to determine the best distribution strategy for your upcoming video.
Plan a release strategy to drum up interest for your upcoming YouTube video. This will drive traffic to your much-anticipated release.
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